Holiday Window Contest


The Holiday Window Contest has returned!

The holidays are here, and Salem is dressed for the season with trees, wreaths, and ribbons. To top it off, over 20 downtown businesses have decorated their windows especially for the holidays.  Judges nominated by Salem Main Streets made the rounds to vote on the best windows.

Some award categories highlight good retail design – use of product or use of light – while others highlighted types of participation or partnerships. For example, the Contest Legacy award was given to businesses who have demonstrated high quality windows across consecutive years, while the Contest Newcomer recognizes businesses with high quality displays who have not regularly participated in the contest. The new Salem Spirit award recognizes those who exemplified the true spirit of community in the design of their windows.

Best Overall: The Happy Sunflower

Best Use of Product: Curtsy

            Honorable Mention –  Partridge in the Bear Tree

Best Use of Lighting: Emporium 32

            Honorable Mention – Hair Express

Contest Legacy (demonstrating high quality year after year): ReFind Men’s

            Honorable Mention – Pamplemousse

Contest Newcomer: Aroma Sanctum

            Honorable Mention – Witch Pix

Salem Spirit: The Coven’s Cottage, nAGLY

If you want to get started making your on judgments in the meantime, here is the list of participating businesses, roughly from west to east:

Re-find men’s
Gulu-Gulu Cafe
Flying Saucer Pizza Company
LightShed Photography Studio
Coon’s Card & Gift Shop and Penelope’s Pet Boutique
Cabot Wealth Management
Roost & Company
Hair Express
Aroma Sanctum Perfumes
Modern Millie Vintage & Consignments
Pamplemousse Salem
Emporium 32
Trolley Depot
The Coven’s Cottage
Witch Pix
The Happy Sunflower
Partridge in a Bear Tree Salem
Ye Olde Pepper Companie
The House of the Seven Gables

If you haven’t caught the windows yet, we would recommend going around this weekend, especially during Festive Fridays, when numerous businesses around the downtown have committed to staying open until 8 pm to aid in your holiday shopping. More information about Festive Fridays and participating businesses can be found at

In addition, this year, you get a chance to win! Salem Main Streets is holding two social media competitions on Facebook and Instagram right now.  Post a picture of your favorite #salemholidaywindows, or take a #selfiewithashopkeeper on Festive Friday nights, and you could win a prize from a local business.