The Holiday Window Contest has returned!
The holidays are here, and Salem is dressed for the season with trees, wreaths, and ribbons. To top it off, over 20 downtown businesses have decorated their windows especially for the holidays. Judges nominated by Salem Main Streets made the rounds to vote on the best windows.
Some award categories highlight good retail design – use of product or use of light – while others highlighted types of participation or partnerships. For example, the Contest Legacy award was given to businesses who have demonstrated high quality windows across consecutive years, while the Contest Newcomer recognizes businesses with high quality displays who have not regularly participated in the contest. The new Salem Spirit award recognizes those who exemplified the true spirit of community in the design of their windows.
Best Overall: The Happy Sunflower
Best Use of Product: Curtsy
Honorable Mention – Partridge in the Bear Tree
Best Use of Lighting: Emporium 32
Honorable Mention – Hair Express
Contest Legacy (demonstrating high quality year after year): ReFind Men’s
Honorable Mention – Pamplemousse
Contest Newcomer: Aroma Sanctum
Honorable Mention – Witch Pix
Salem Spirit: The Coven’s Cottage, nAGLY
If you want to get started making your on judgments in the meantime, here is the list of participating businesses, roughly from west to east:
– Re-find men’s
– Gulu-Gulu Cafe
– Flying Saucer Pizza Company
– LightShed Photography Studio
– Coon’s Card & Gift Shop and Penelope’s Pet Boutique
– Cabot Wealth Management
– Roost & Company
– Hair Express
– Aroma Sanctum Perfumes
– Modern Millie Vintage & Consignments
– Pamplemousse Salem
– Emporium 32
– Trolley Depot
– The Coven’s Cottage
– Witch Pix
– The Happy Sunflower
– Partridge in a Bear Tree Salem
– Ye Olde Pepper Companie
– The House of the Seven Gables
If you haven’t caught the windows yet, we would recommend going around this weekend, especially during Festive Fridays, when numerous businesses around the downtown have committed to staying open until 8 pm to aid in your holiday shopping. More information about Festive Fridays and participating businesses can be found at http://salemmainstreets.org/festivals/holiday-happenings/salem-festive-fridays/.
In addition, this year, you get a chance to win! Salem Main Streets is holding two social media competitions on Facebook and Instagram right now. Post a picture of your favorite #salemholidaywindows, or take a #selfiewithashopkeeper on Festive Friday nights, and you could win a prize from a local business.