Salem’s So Sweet


Salem’s So Sweet Chocolate and Ice Sculpture Festival – Feb. 10 through Feb. 12, 2023

Salem Main Streets and the Salem Chamber of Commerce invite you to participate in the annual Salem’s So Sweet Chocolate & Ice Sculpture Festival – a decadent tradition of delectable chocolate, sparkling ice sculptures, and Valentine’s Day shopping! Now in its 21st year, we are continuing to evolve the signature elements of our event to better reflect the challenges and opportunities within our business community and incorporate best practices learned over the years.

Elements of this year’s festival will include:

  • Ice sculptures around town, starting with installation on the Essex Street Pedestrian Mall on Friday, Feb. 10th
  • Evening illumination of ice sculptures on Friday, Feb. 10 and Saturday, Feb. 11 from 5 pm to 8 pm
  • A Kickoff Party (ticket link below!) and late night shopping on Friday, Feb. 10 to replace the previous Chocolate & Wine Tasting event.
  • The Chocolate Hearts Challenge on Saturday, Feb. 11 and Sunday, Feb. 12 – an QR code game in businesses around town with prizes for participants
  • Sweet treats and deals at many of the amazing local shops and eateries all weekend!

Salem’s So Sweet is made possible by support from local businesses Blackcraft, Peabody Essex Museum, the Anti-Valentine’s Tour by Salem Night Tour, Witch City Walking Tours, Gourmet Caterers, Marblehead Bank, Nocturne, Re-find, Seagrass, and Timeless Life Treasures & Enchanted, in part by a grant through the City of Salem and U.S. Economic Development Administration, and is supported by tourism dollars through Destination Salem.

Salem’s So Sweet Kickoff Event, Friday, Feb. 10

NEW THIS YEAR! Salem’s So Sweet gets started with a new Kickoff Event fundraiser on Friday, February 10. Ticket buyers will start at the Peabody Essex Museum’s Connect Space (135 Essex Street) with timed entries beginning at 4:50 pm, where they will receive a commemorative glass, a complementary pour of wine, live music by Alexandra and Josh, and a goodie bag of sweet treats before heading out to explore. There will be multiple shops nearby providing wine tastings for ticket holders, and participants can enjoy the illuminated ice sculptures and live music on the Essex Street Pedestrian Mall. Additional downtown retailers will be staying open until 8 pm that evening for shopping, treats, and/or tastings. Many downtown restaurants will be running unique specials and tastings as well.

Tickets are $40 and must be purchased for one of three different timed sessions (4:50PM – 5:30PM, 5:30PM – 6:10PM, 6:10PM – 6:50PM) where ticket holders will be able to check in, receive their wine glass, pour of wine, and goodie bag. Ticket buyers may arrive any time during their selected window.


Ice Sculptures, installation beginning Friday, Feb. 10

Over 25+ ice sculptures will be on display for viewing around town during the festival. A special sneak peek with a limited number of sculptures will be illuminated on Friday night on the Essex Street Pedestrian Mall and Lappin Park only, and on Saturday night all of the sculptures will be lit. Sculptures will be illuminated between 5:00 p.m. and 9:00 p.m. both nights, weather permitting. SPECIAL this year, traveling installation Brighter Ignited by Tova Speter will be on display during the illumination, brought to us by the Jewish Arts Collaborative and sponsored by Creative Collective. See a full map of sculptures below (printed maps will also be available onsite at our information stations!).

For additional festivities, musicians will be strolling and treating attendees to tunes at peak sculpture viewing times – including ChagallPAC ensemble, Annie and the Fur Trappers, the Velvet Dirtmunchers, and Coventry Brass. Mural artists Meg Nichols (@paintedladysignco) and Desiree Ferreras (@paintmemedusa) will be painting window murals in several storefronts around the downtown, sponsored by the City of Salem Public Arts Commission.

The Salem Trolley is providing transportation throughout the downtown area for $2.00 PER PERSON on Saturday & Sunday, 12 pm-4 pm. Pickup will be at the NPS Visitor Center, Trolley Depot, Rockafellas, Salem Witch Museum, Salem Waterfront Hotel, Pickering Wharf, and The House of the Seven Gables. Weather permitting.

Chocolate Hearts Challenge, Feb. 10 through 12

Play the “Chocolate Hearts Challenge” for a chance to win prizes! Snap a picture of at least 5 of our special Chocolate Hearts logos at a participating business and upload them HERE before the end of the day on Sunday, Feb. 12. A purchase by the customer is not required but is highly encouraged. See a full list of participating businesses below:

Barrio, 41 Lafayette Street
Blackcraft, 253 Essex Street
Black Cat Curiosity Shoppe, 234 Essex Street
The Chocolate Pantry, 140 Derby Street
Circle of Stitches, 66 Wharf Street
Coon’s Card & Gift Shop, 226 Essex Street
Curly Girl Candy Shop, 140 Washington Street
Die With Your Boots On, 9 Church Street
East Regiment Beer Company, 30 Church Street
Enchanted Shop, 98 Wharf Street
The Finery Shop, 63A Wharf Street
Finz Seafood & Grill, 86 Wharf Street
The Flower Child Boutique, 131-4 Essex Street
The Gyro Spot, 128 Washington Street
The Happy Sunflower, 78 Wharf Street
Hawthorne Hotel, 18 Washington Square W
Hex: Old World Witchery, 246 Essex Street
Hive & Forge, 30 Church Street
The Hotel Salem, 209 Essex Street
House of Boo, 75 Wharf Street
Intramersive @ Diehl Marcus & Co (Sat night only), 11 Central Street
J.Mode, 17 Front Street
Jodi Bee Bakes, 282 Derby Street
Jolie Tea Company, 316 Derby Street
Kakawa Chocolate House, 173 Essex Street
Lifebridge Thrift Store, 47 Canal Street
Lulu’s Bakery & Pantry, 285 Derby Street
The Marble Faun Books & Gifts, 102 Wharf Street
Maria’s Sweet Somethings, 26 Front Street
Modern Millie, 3 Central Street
Moody’s Home & Gifts, 109 Essex Street
Nocturne, 18 Front Street
The Ossuary, 77 Wharf Street
Omen, 184 Essex Street
Pentagram, 282 Derby Street Rear #3
Re-find, 72 Washington Street
Rockafellas, 231 Essex Street
Salem Bespoke Boutique, 127 Essex Street
The Salem Flea @ Ames Hall (Saturday only), 290 Essex Street
Salem Waterfront Hotel, 225 Derby Street
Salem Wine Imports, 32 Church Street
Sea Level Oyster Bar, 94 Wharf Street
Stardust, 29 Congress Street
Timeless Life Treasures, 68 Wharf Street
Trolley Depot, 191 Essex Street
Zitelle, 1 1/2 Church Street

Follow Salem’s So Sweet on Facebook for the latest updates!

For more information, contact Kylie Sullivan at or 978.744.0004.


Photo Credit - Social Palates
Photo Credit – John Andrews / Creative Collective

  41 Responses to “Salem’s So Sweet”

  1. […] For more information go to our Salem’s So Sweet page. […]

  2. […] Fantastic Shopping…and much more.  For more information about the festival visit the SMS So Sweet Festival Page. This page will be updated periodically and currently highlights last year’s 2010 festival. […]

  3. […] More information to follow about the festival or at the SMS So Sweet Page. […]

  4. […] Events include: Sunday, January 8th, 2012 4:00PM-5:30PM – ONE STORY at The Griffen Theatre Baze will share her story through classical piano, cover songs, and original tunes. $20 – ALL proceeds go to The Yellow Umbrella Organization Call 978.317.1169 for reservations   Monday, January 9th, 2012 11:30AM-1:00PM Yellow Luncheon at FINZ Restaurant Press conference and luncheon with Mayor Kim Driscoll, Christine Baze will be sharing her music and message. $10 – ALL proceeds go to The Yellow Umbrella Organization Call 978.744.8485 for reservations   8:00PM-11:00PM Comedy Club for the Hooch! at FINZ Restaurant Christopher Keating and other special guests will lend their humor to help save the Hooch   Wednesday, January 11th, 2012 8:00PM-12:00AM Guys for the Hooch! at Seaport Cafe Qwill, Christopher Keating, Ross Livermore, HDJ, Jeff Buckridge, and David Bailin step up and sing for the cervix   Thursday, January 12th, 2012 9:00PM-11:30PM Girls for the Hooch! at In a Pig’s Eye Sarah Seminski, Erinn Brown, and special guest Jacyn from JADA will join Baze as sirens singing to save the cervix   Friday, January 13th, 2012 9:30PM-12:30AM BAZE BAND at Vic’s Boathouse The BAZE BAND rocks lots of your favorite chick cover songs for the Hooch   Saturday, January 14th, 2012 9:30PM-12:30AM SAFETY, an 80’s cover band will play for Yellow at Rockafellas with special guest Christine Baze   Sunday, January 15th, 2012 11:00AM – 2:00PM Classical Christine’s Yellow Brunch at 62 Restaurant & Wine Bar Hear a one-of-a-kind special performance by Christine Baze as she revisits her classical roots, have your makeup done by celebrity makeup artist Debra Macki and shop the latest fashion from Glitterati Start preparing for Salem’s So Sweet Chocolate and Ice Sculpture Festival click here. […]

  5. […] the last few years. For more information about the whole festival February 10 – 14 visit the So Sweet Link.  Wine and Chocolate Event Participating businesses include:  Adriatic Restaurant & Bar Ben […]

  6. […] The Salem’s So Sweet Wine and Chocolate Tasting for Friday, February 10 is now sold out. Thank you to all the fabulous Salem businesses who donate delicious wine and/or chocolate to the event making it so scrumptious that the event has sold out over a week ahead of time. Participating businesses include: 62 Restaurant and Wine Bar, Adriatic Restaurant & Bar, Ben & Jerry’s, Busa Wine and Spirits, Café Polonia, Caffe Graziani, Capt.’s Premium Steak & Seafood Grill, Captain Dusty’s Ice Cream, Finz Seafood & Grill, The Great Escape, Green Land Café, Gulu-Gulu Cafe, Pamplemousse, Rockafellas, Salem Waterfront Hotel, Sweet Adeline’s, Thai Place, Victoria Station. and Ye Olde Pepper Co. For more information about the whole Chocolate and Ice Sculpture Festival February 10 – 14 visit the So Sweet Link.  […]

  7. […] 10-14: The Salem’s So Sweet Chocolate and Ice Sculpture Festival. Yummy. […]

  8. […] Stop downtown to see the 17 beautiful ice sculptures. With clouds in the sky and a little bit of flurries it is the perfect atmosphere for a winter festival with chocolate and ice. Stop in downtown shops for delicious samples, great discounts and more. Do your valentine shopping and make dinner reservations while you are downtown.  Visit Old Town Hall to meet Clifford the Big Red Dog on Saturday 11 – 5, be serenaded by a violinist at 12 at the romantic gift shop on Derby Square and much more. For a full list of events, discounts and promotions click here. […]

  9. […] Yes to chocolate and ice sculptures. […]

  10. […] Varies; Click here for a full schedule of events and participating […]

  11. […] Varying costs. Click here for a full schedule of events and participating […]

  12. […] awaited a capacity crowd at Rockafella’s Colonial Hall, Friday evening. It was a successful Salem’s So Sweet launch party for the 12th Annual Chocolate & Ice Sculpture […]

  13. […] aside, this week also marks Salem's So Sweet Chocolate and Ice Sculpture Festival (February 7-16).  It was timely, then, when we took a trip to Harbor Sweets, which has […]

  14. […] Salem’s So Sweet Chocolate & Ice Sculpture Festival February 6-15, 2015 Salem, MA Ice, chocolate and wine. Salem’s So Sweet isn’t your typical New England winter festival— and that’s what makes it so special. It kicks off with a wine and chocolate tasting that is wildly popular (and often sells out—so check the website for ticket information). Later in the week, large ice sculptures populate the downtown landscape. You can view them all from the Salem Trolley, which offers transportation along the festival route. […]

  15. […] can now be purchased online, by calling 978-744-0004, or at the Salem Chamber of Commerce, 265 Essex Street, Suite […]

  16. […] year’s festival is set to run from February 6 through February 15. The Chocolate and Wine Tasting, always a hot […]

  17. […] take place this month -last night’s Super Bowl (!!!!!!!!!!!!!!!!!), Valentine’s Day, a local chocolate and wine festival, and two after-the-holiday holiday […]

  18. […] Salem’s So Sweet Chocolate and Ice Sculpture Festival Feb 6th – Feb 15th: Salem, MA […]

  19. […] your sweet tooth with Salem’s So Sweet Chocolate & Ice Sculpture Festival. Enjoy decadent samples from Salem’s premier restaurants and shops, and navigate the intricate […]

  20. The websites are not speaking of delays or rescheduling of events in conjunction with the parking issues and volume of snow in the Essex st area. How is this being handled? Has the schedule been modified? Thank-you

  21. Marie – the only adjustment is that the Trolley will not be running this weekend. Everything else should be as planned for now.

  22. […] as part of the now traditional pre-Valentine’s Day “Salem’s so Sweet” festival: a great idea designed to drum up commercial activity in the doldrums of February. With all this […]

  23. […] First, if you and/or your significant other are into sweets, there’s no better place to be this weekend than the Salem So Sweet Chocolate and Ice Sculpture Festival. The Salem So Sweet Chocolate and Ice Sculpture Festival is an annual tradition in Salem, Massachusetts that typically runs the week before Valentine’s Day, and this year is no different. This festival, which runs until 6:30 P.M. on Sunday (February 15, 2015), features over 15 ice sculptures (including some that aren’t completely buried in snow yet), chocolate tastings, discounts at local museums and restaurants, a raffle, wine tastings, and more. For more information on the Salem So Sweet Chocolate and Ice Sculpture Festival, please visit the Salem Main Streets Festival page. […]

  24. […] delicious field trip to Harbor Sweets.  This year, we took another field trip to Salem to explore Salem's So Sweet Chocolate and Ice Sculpture Festival, an annual event that celebrates February's defining characteristics: cold weather and […]

  25. When will the 2016 map be up of where to see the ice sculptures?

  26. Sometime in the next few days!

  27. […] Read all about it HERE!  and Download the Brochure HERE […]

  28. […] This is because the 14th Annual Salem’s So Sweet Festival is scheduled to begin at 6:30 P.M. tonight (Friday, February 5, 2016). This festival, which runs until Sunday evening (February 7, 2016), will feature 23 ice sculptures (weather permitting), discounted trolley rides (also weather permitting), and discounts at a number of locations throughout downtown Salem. As a result, if you’re looking for a great way to check out Salem or you’re just looking for a way to take your significant other out for the night without breaking the bank, the Salem So Sweet Festival is definitely the way to go. For more information on the 14th Annual Salem’s So Sweet Festival, please visit Salem’s So Sweet on Facebook or visit the Salem Main Streets website. […]

  29. […] the winter, I highly recommend it. There are still lots of fun activities going on; this weekend is Salem’s So Sweet Chocolate & Ice Sculpture Festival, and during Christmas there is Holiday Happenings, although I can’t always guarantee snow […]

  30. […] – The 14th annual Salem’s So Sweet Chocolate & Ice Sculpture Festival will bring a record-breaking 23 beautiful ice sculptures to downtown Salem starting February […]

  31. […] Salem State’s ice sculpture downtown while enjoying chocolate and wine at the City’s Oh, So Sweet Festival from February 10th to the […]

  32. […] Every February, local shops and businesses downtown have Valentine's day specials involving lots of chocolate and ice sculptures! You can take the trolley around town to see them, or bundle up and walk around to view them yourself. Here's a link to the 2021 Ice Sculptures festival to see a map of where the sculptures are usually p… […]

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