Salem’s So Sweet


Salem’s So Sweet Chocolate and Ice Sculptures – Feb. 1 through Feb. 14, 2021

Thank you to our sponsors!

Salem Main Streets, the Salem Chamber of Commerce, Destination Salem, and local retailers, restaurants, and businesses invite you to participate in the 19th annual Salem’s So Sweet Chocolate & Ice Sculpture Festival – a decadent tradition of delectable chocolate, sparkling ice sculptures, and Valentine’s Day shopping! This year we remain committed to supporting our local businesses in whatever fashion we can, and encouraging safe ways for our residents to remain connected to our downtown.  

Look below for an ice sculpture map, special business promotions, and details about our NEW Love Letter Treasure Hunt (Feb. 13 and 14)!

Love Letter Treasure Hunt – February 13 and 14

NEW – Love Letter Treasure Hunt! Seek out 10 fragments of a love letter between Nathaniel and Sophia Hawthorne hidden in windows around the downtown. Submit the completed text in the form below (or at direct link here) to be eligible for a prize! Each individual clue will be posted in several places to increase your chance of finding them. The prize is a $50 Chamber Gift Certificate (valid at member businesses of the Salem Chamber of Commerce) and a $50 gift certificate to Adriatic Restaurant & Bar. Hint: most of the businesses listed below will have a clue in their windows!

Also this weekend, murals of Love Letters to Salem will be popping up in temporarily underused windows around town. You can find a map of all window murals HERE. During the day, you will find small warming stations at Lappin Park, Derby Square, and Salem Common where volunteers can give you more information about the Treasure Hunt and the Love Letter murals.

The warming stations are sponsored by Salem Five and the Peabody Essex Museum. The Love Letter murals, fire tables at the warming stations, festive lights on the Pedestrian Mall, and installation in the East India Fountain are all part of Salem Winterlude, a collaborative project by Salem Main Streets and Creative Collective, supported by Bench Consulting and funded by the Barr Foundation through a Winter Places grant. Treasure Hunt text is excerpted from the Love Letters of Nathaniel Hawthorne, Vol. 2.

February 1 through 14 – Business Promotions

Delicious local business promotions are available between February 1 and 14 unless otherwise stated. Consider using takeout or curbside pick up options where appropriate. All promotions are subject to change.

Adriatic Restaurant and Bar, 155 Washington Street, 978-594-1832

Artful Life Counseling Center and Studio, 978-548-6288
“Warm Your Heart – a Mini Self Care Retreat” on Sat, Feb. 20 – Guided by expressive arts facilitators, turn inward with to uncover your own personal definition of self-compassion and self-care through journaling, art and movement. Register here:

Bella Verona, 107 Essex Street, 978-825-9911
Offering a 3 course dinner for $32, also a wonderfully rich Chocolate Roll with whipped cream. Eat in or take out!

BonChon, 299 Essex Street, 978-594-8256
Bonchon features handcrafted chicken using the highest quality ingredients. Each bite and each moment you want to capture and share with the world make up the amazing Bonchon experience.

Brothers Taverna Restaurant, 283 Derby Street, 978-741-4648
Try our nutella-stuffed french toast and our spicy mango margarita! Spicy mango margarita includes a free market item with purchase.

Coon’s Card & Gift Shop, 226 Essex Street, 978-744-5884
Come see our “I was born to do this.” Joan of Arc ice sculpture, enjoy chocolates, and a gift with purchases over $10!

Die With Your Boots On, 77 Wharf Street, 617-932-9254
Take 15% off your in-store purchase, sale items included!

The Finery Shop, 63A Wharf Street
15% off all sales during Salem’s So Sweet.

The Flower Child, 131-4 Essex Street, 315-447-1099
Step back into time at The Flower Child! The Flower Child is a hippie boutique with products inspired by the 60s and 70s!

Flying Saucer Pizza Company, 118 Washington Street, 978-594-8189

Hampton Inn Salem, 11 Dodge Street, 978-414-3100
Bundle up & enjoy, afterwards check into the Hampton Inn Salem! Book & email Jill Gray (, Harbor Sweets Chocolates will await you in your guestroom!

Hawthorne Hotel, 18 Washington Square W, 978-744-4080
Indulge in a 3 course, prix-fixe menu with chocolate-inspired options for $60 pp OR enjoy this menu for two with an overnight stay and a dozen long-stemmed red roses starting at $299+.

The Hotel Salem, 209 Essex Street, 978-451-4950
Gourmet hot chocolate and a sweet treat in the lobby, Saturdays and Sundays only during Salem’s So Sweet.

The House of the Seven Gables, 115 Derby Street, 978-744-0991 The Gables grounds may not be open right now, but you can currently watch a reading of “Dearest Dove: The Love Letters of Nathaniel and Sophia Hawthorne” written by Anne Lucas and performed by Dana Hersey, Jennifer Hurley and Karen Nascembeni, available online thanks to SATV.

Jenni Stuart Fine Jewelry, 201 Washington Street, 978-414-5798
Free jewelry cleaning & inspection by an expert goldsmith (Jenni), and a free gift with purchase!

Jodi Bee Bakes, 7 Church Street, 978-594-8555
Enjoy Vegan and Gluten Free Treats!

Jolie Tea Company, 316 Derby Street, 978-745-5654
Use special code RABBIT for 10% off online orders for pick-up. Visit our Facebook Page for other daily specials!

Koto Grill & Sushi, 90 Washington Street, 978-594-8681
10% off of your food purchase during Salem’s So Sweet.

Ledger Restaurant, 125 Washington Street, 978-594-1908
Now open for inside dining in our social-distance-safe dining rooms with a brand-new menu – featuring new desserts like our dark chocolate spumoni mousse, sticky toffee pudding, or our famous donuts during Sunday brunch. All our menus are available for contactless, curbside pickup to enjoy at home!

Maria’s Sweet Somethings, 26 Front Street, 978-825-9111
IT’S THE BOMB!  Hot chocolate bombs are here. Gourmet treat samples available in store (Feb. 6 & 7 only). Enter 6 different contests, online and in-store!

Moody’s Home & Gifts, 109 Essex Street, 978-414-5390
Shop Moody’s for Valentine’s cards and gifts!

Odd Meter Coffee, 60 Washington Street
Follow our FB page for details about our open hours during Salem’s So Sweet.

Pentagram Shoppe, 282 Derby Street, 978-224-2925
We are offering $5 off per reading and 15% off of all purchases in the store.

Sage, 318 Derby Street, 978-594-5174
15%-20% Sale (exclusions apply) and free Valentine’s Day gift with purchase.

Salem Cycle, 72 Washington Street, 978-741-2222
20% off any non-sale clothing or accessory purchase during Salem’s So Sweet.

Salem Night Tour, 127 Essex Street, 978-741-1170
Walk though Salem’s past tales of murderous marriages and love gone wrong. February 5th, 6th, 12th, 13th, and 14th at 8pm. Reservations strongly suggested.

Salem Spice, 62 Wharf Street, 978-744-6678 Order from your favorite Salem shop online and take advantage of all the new methods our local purveyors of goodness have found to fulfill your cravings.

Salem Waterfront Hotel and Regatta Pub, 225 Derby Street, 978-740-8788 10% off your room accommodations and Regatta Pub Valentines Day menu. Come check out the Igloo Dining Experience on the patio.

Seagrass, 3 Dodge Street, 978-498-4183
Salem’s Hometown Dispensary. Serving adults 21+ cannabis-infused chocolates, chews and other delicious edibles in-store or online. KEEP THIS PRODUCT AWAY FROM CHILDREN – PLEASE CONSUME RESPONSIBLY

Trolley Depot, 191 Essex Street, 978-745-3003
Our annual Sweet Deals Sidewalk Sale! Indoors (or outside if weather permits!).

Vampfangs, 244 Essex Street
20% off all lingerie and 13% off our new fragrances, “BloodLust” and “The Lovers”.

Village Tavern, 168 Essex Street, 978-744-2858
All four (4) dining rooms open for safe maximum spacing. Open 7 days and evenings a week. “Best Steak Tips and Burgers in America!”, period. Full Bar service with huge beer selection & seasonal cocktails.

Witch City Wicks, 302A Essex Street, 978-224-2988
10% off in-store, spend $50 get a special Valentine travel tin!

WitchPix, 172 Essex Street, 978-745-2021
20% discount offered with dates available through April, book your witch shoot with your favorite peeps using . Love Potion Photo party sold out, but limited supplies of our Love Potion Craft kit are available for pick up Saturday, Feb 13th. $20.

Wolf Next Door Coffee, 142 Derby Street, 978-594-1540
Stop by the shop for our special chocolate cherry latte during Salem’s So Sweet!

Ice Sculptures – Starting February 6

The annual ice sculptures by Ice Effects were installed on Saturday, February 6, and will stay up as long as weather allows (anywhere from a day to over a week). The sculptures were illuminated by local lighting company Retonica between 5:00 p.m. and 9:00 p.m. on Saturday night, February 6 ONLY. The illumination was sponsored by Salem Five and the Peabody Essex Museum.

Here are the most important things to know about the 2021 celebration:

– The first weekend of Feb. 6 & 7 will reflect our usual SWEET programming (ice sculptures and illumination). Ice sculptures will be installed on Feb. 6 and illuminated from 5 pm to 9 pm that evening. Sculptures last as long as weather permits. A map of all sculptures (and a recommended driving route for those sculptures visible from the road) will be posted here shortly.

– The second weekend of Feb. 13 & 14 will HEAT things up with warming stations and an emphasis on spicy as well as sweet. Love letters to Salem will be popping up around the downtown, including our NEW Love Letter Treasure Hunt! More details will be posted here shortly.

– In place of the Golden Ticket and brochure, we will be listing all participating promotions online here. Takeout, curbside pickup, online ordering, and other safely distanced options will be highly encouraged. Business promotions are good Feb. 1 through Feb. 14 unless otherwise specified.

– There will be NO CHOCOLATE & WINE EVENT this year. Instead we will be heavily promoting takeout options from participating restaurants over the course of the two weeks.

We thank you in advance for understanding how flexible things must be this year, and for joining us in celebrating our downtown in the safest ways possible. More details to come over the course of the next month, stay tuned!

 Salem’s So Sweet is organized by Salem Main Streets and the Salem Chamber of Commerce, and sponsored by Goldberg Properties, Groom Construction, Peabody Essex Museum, Salem Five, St. Jean’s Credit Union, and Winer Bros. Hardware, with support from Destination Salem, Retonica, Scarlet Letter Press, and the Creative Collective.

Follow Salem’s So Sweet on Facebook for the latest updates!

For more information, contact Kylie Sullivan at or 978.744.0004.


Photo Credit - Social Palates
Photo Credit – John Andrews / Creative Collective

  40 Responses to “Salem’s So Sweet”

  1. […] For more information go to our Salem’s So Sweet page. […]

  2. […] Fantastic Shopping…and much more.  For more information about the festival visit the SMS So Sweet Festival Page. This page will be updated periodically and currently highlights last year’s 2010 festival. […]

  3. […] More information to follow about the festival or at the SMS So Sweet Page. […]

  4. […] Events include: Sunday, January 8th, 2012 4:00PM-5:30PM – ONE STORY at The Griffen Theatre Baze will share her story through classical piano, cover songs, and original tunes. $20 – ALL proceeds go to The Yellow Umbrella Organization Call 978.317.1169 for reservations   Monday, January 9th, 2012 11:30AM-1:00PM Yellow Luncheon at FINZ Restaurant Press conference and luncheon with Mayor Kim Driscoll, Christine Baze will be sharing her music and message. $10 – ALL proceeds go to The Yellow Umbrella Organization Call 978.744.8485 for reservations   8:00PM-11:00PM Comedy Club for the Hooch! at FINZ Restaurant Christopher Keating and other special guests will lend their humor to help save the Hooch   Wednesday, January 11th, 2012 8:00PM-12:00AM Guys for the Hooch! at Seaport Cafe Qwill, Christopher Keating, Ross Livermore, HDJ, Jeff Buckridge, and David Bailin step up and sing for the cervix   Thursday, January 12th, 2012 9:00PM-11:30PM Girls for the Hooch! at In a Pig’s Eye Sarah Seminski, Erinn Brown, and special guest Jacyn from JADA will join Baze as sirens singing to save the cervix   Friday, January 13th, 2012 9:30PM-12:30AM BAZE BAND at Vic’s Boathouse The BAZE BAND rocks lots of your favorite chick cover songs for the Hooch   Saturday, January 14th, 2012 9:30PM-12:30AM SAFETY, an 80’s cover band will play for Yellow at Rockafellas with special guest Christine Baze   Sunday, January 15th, 2012 11:00AM – 2:00PM Classical Christine’s Yellow Brunch at 62 Restaurant & Wine Bar Hear a one-of-a-kind special performance by Christine Baze as she revisits her classical roots, have your makeup done by celebrity makeup artist Debra Macki and shop the latest fashion from Glitterati Start preparing for Salem’s So Sweet Chocolate and Ice Sculpture Festival click here. […]

  5. […] the last few years. For more information about the whole festival February 10 – 14 visit the So Sweet Link.  Wine and Chocolate Event Participating businesses include:  Adriatic Restaurant & Bar Ben […]

  6. […] The Salem’s So Sweet Wine and Chocolate Tasting for Friday, February 10 is now sold out. Thank you to all the fabulous Salem businesses who donate delicious wine and/or chocolate to the event making it so scrumptious that the event has sold out over a week ahead of time. Participating businesses include: 62 Restaurant and Wine Bar, Adriatic Restaurant & Bar, Ben & Jerry’s, Busa Wine and Spirits, Café Polonia, Caffe Graziani, Capt.’s Premium Steak & Seafood Grill, Captain Dusty’s Ice Cream, Finz Seafood & Grill, The Great Escape, Green Land Café, Gulu-Gulu Cafe, Pamplemousse, Rockafellas, Salem Waterfront Hotel, Sweet Adeline’s, Thai Place, Victoria Station. and Ye Olde Pepper Co. For more information about the whole Chocolate and Ice Sculpture Festival February 10 – 14 visit the So Sweet Link.  […]

  7. […] 10-14: The Salem’s So Sweet Chocolate and Ice Sculpture Festival. Yummy. […]

  8. […] Stop downtown to see the 17 beautiful ice sculptures. With clouds in the sky and a little bit of flurries it is the perfect atmosphere for a winter festival with chocolate and ice. Stop in downtown shops for delicious samples, great discounts and more. Do your valentine shopping and make dinner reservations while you are downtown.  Visit Old Town Hall to meet Clifford the Big Red Dog on Saturday 11 – 5, be serenaded by a violinist at 12 at the romantic gift shop on Derby Square and much more. For a full list of events, discounts and promotions click here. […]

  9. […] Yes to chocolate and ice sculptures. […]

  10. […] Varies; Click here for a full schedule of events and participating […]

  11. […] Varying costs. Click here for a full schedule of events and participating […]

  12. […] awaited a capacity crowd at Rockafella’s Colonial Hall, Friday evening. It was a successful Salem’s So Sweet launch party for the 12th Annual Chocolate & Ice Sculpture […]

  13. […] aside, this week also marks Salem's So Sweet Chocolate and Ice Sculpture Festival (February 7-16).  It was timely, then, when we took a trip to Harbor Sweets, which has […]

  14. […] Salem’s So Sweet Chocolate & Ice Sculpture Festival February 6-15, 2015 Salem, MA Ice, chocolate and wine. Salem’s So Sweet isn’t your typical New England winter festival— and that’s what makes it so special. It kicks off with a wine and chocolate tasting that is wildly popular (and often sells out—so check the website for ticket information). Later in the week, large ice sculptures populate the downtown landscape. You can view them all from the Salem Trolley, which offers transportation along the festival route. […]

  15. […] can now be purchased online, by calling 978-744-0004, or at the Salem Chamber of Commerce, 265 Essex Street, Suite […]

  16. […] year’s festival is set to run from February 6 through February 15. The Chocolate and Wine Tasting, always a hot […]

  17. […] take place this month -last night’s Super Bowl (!!!!!!!!!!!!!!!!!), Valentine’s Day, a local chocolate and wine festival, and two after-the-holiday holiday […]

  18. […] Salem’s So Sweet Chocolate and Ice Sculpture Festival Feb 6th – Feb 15th: Salem, MA […]

  19. […] your sweet tooth with Salem’s So Sweet Chocolate & Ice Sculpture Festival. Enjoy decadent samples from Salem’s premier restaurants and shops, and navigate the intricate […]

  20. The websites are not speaking of delays or rescheduling of events in conjunction with the parking issues and volume of snow in the Essex st area. How is this being handled? Has the schedule been modified? Thank-you

  21. Marie – the only adjustment is that the Trolley will not be running this weekend. Everything else should be as planned for now.

  22. […] as part of the now traditional pre-Valentine’s Day “Salem’s so Sweet” festival: a great idea designed to drum up commercial activity in the doldrums of February. With all this […]

  23. […] First, if you and/or your significant other are into sweets, there’s no better place to be this weekend than the Salem So Sweet Chocolate and Ice Sculpture Festival. The Salem So Sweet Chocolate and Ice Sculpture Festival is an annual tradition in Salem, Massachusetts that typically runs the week before Valentine’s Day, and this year is no different. This festival, which runs until 6:30 P.M. on Sunday (February 15, 2015), features over 15 ice sculptures (including some that aren’t completely buried in snow yet), chocolate tastings, discounts at local museums and restaurants, a raffle, wine tastings, and more. For more information on the Salem So Sweet Chocolate and Ice Sculpture Festival, please visit the Salem Main Streets Festival page. […]

  24. […] delicious field trip to Harbor Sweets.  This year, we took another field trip to Salem to explore Salem's So Sweet Chocolate and Ice Sculpture Festival, an annual event that celebrates February's defining characteristics: cold weather and […]

  25. When will the 2016 map be up of where to see the ice sculptures?

  26. Sometime in the next few days!

  27. […] Read all about it HERE!  and Download the Brochure HERE […]

  28. […] This is because the 14th Annual Salem’s So Sweet Festival is scheduled to begin at 6:30 P.M. tonight (Friday, February 5, 2016). This festival, which runs until Sunday evening (February 7, 2016), will feature 23 ice sculptures (weather permitting), discounted trolley rides (also weather permitting), and discounts at a number of locations throughout downtown Salem. As a result, if you’re looking for a great way to check out Salem or you’re just looking for a way to take your significant other out for the night without breaking the bank, the Salem So Sweet Festival is definitely the way to go. For more information on the 14th Annual Salem’s So Sweet Festival, please visit Salem’s So Sweet on Facebook or visit the Salem Main Streets website. […]

  29. […] the winter, I highly recommend it. There are still lots of fun activities going on; this weekend is Salem’s So Sweet Chocolate & Ice Sculpture Festival, and during Christmas there is Holiday Happenings, although I can’t always guarantee snow […]

  30. […] – The 14th annual Salem’s So Sweet Chocolate & Ice Sculpture Festival will bring a record-breaking 23 beautiful ice sculptures to downtown Salem starting February […]

  31. […] Salem State’s ice sculpture downtown while enjoying chocolate and wine at the City’s Oh, So Sweet Festival from February 10th to the […]

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