Holiday Window Contest

Please note late additions Nocturne, Mark Your Spot, and SATV!

The Holiday Window Contest returns for 2022!

The holidays are here, and Salem is dressed for the season with trees, wreaths, and ribbons. To top it off, over 35 downtown businesses have decorated their windows especially for the holidays. Judges nominated by Salem Main Streets made the rounds early this week to vote on the best windows.

“We had some truly fantastic windows this year, as always,” said Kylie Sullivan, Salem Main Streets Executive Director. “We give the judges the freedom to create new award categories based on what they see each particular year – but even then, we didn’t manage to squeeze in all the windows we loved!”
Some award categories highlight good retail design – use of store products or display of a business’ services – or types of design, like most traditional.

“I was especially impressed by how much work and detail went into so many of this year’s windows,” said Sullivan. “I encourage everyone to take their time and look closely at the competing windows to see how many fine details went into the trees and tableaus.”

A full set up images can be found online at

Best Overall: Hive & Forge

            Runner-up: Mark Your Spot

Best Traditional: Jenni Stuart Fine Jewelry

            Runner-up: Emporium 32

            Honorable Mention: Partridge in a Bear Tree

Best Dark Holiday : Vampfangs

            Runner-up: Nocturne

            Honorable Mention: The Ossuary

Best Use of Product: The Good Witch of Salem

            Runner-up: Moody’s Home & Gifts

Most Amusing (TIE!): Coven and Pamplemousse

Best Wearable Window: ReFind

            Runner-up: Salem Bespoke Boutique

            Honorable Mention: Modern Millie

Best Design: HausWitch

            Runner-up: Gulu Gulu Café

            Honorable Mention: Badabing Barbershop and Shave Parlor

BONUS – Best Non-Window Display: Die With Your Boots On