Holiday Window Contest


The Holiday Window Contest returns for 2023!

The holidays are here, and Salem is dressed for the season with trees, wreaths, and ribbons. To top it off, over 37 downtown businesses have decorated their windows especially for the holidays, a new record!  Judges nominated by Salem Main Streets made the rounds last week to vote on the best windows.

“We had some truly fantastic windows this year, as always,” said Kylie Sullivan, Salem Main Streets Executive Director. “We give the judges the freedom to create new award categories based on what they see each particular year – but even then, we didn’t manage to squeeze in all the windows we loved!”

Some award categories highlight good retail practice, like making use of products in the display, or different types of design, like most traditional. “I was especially by how well the businesses this year interpreted their own brands through their window displays,” said Sullivan. “I encourage everyone to take their time and look closely at the competing windows to see how many fine details went into the trees and tableaus.”

Look for the white Salem Main Streets Window Contest decal in windows around town to know if they were participating.

A full set of images can be found online at 

Best Overall: COVEN

Best Use of Product: Moody’s Home & Gifts

Runners-Up: Witch City Consignment & Thrift, Circle of Stitches, Harrison’s Comics & Collectibles

Best Nostalgic Window: Black Cat Curiosity Shoppe

Runners-up: The Chocolate Pantry, SATV

Best Traditional Window: Emporium 32

Runners-up: Witch City Wicks, Whimsy’s Sweet Life

Best Hand-crafted Window: re-find

Runners-up: District Trading Company, Destination Salem

Storytelling Award (for a window that “tells a story”: Pamplemousse

Runners-up: Coon’s Card & Gifts, Melt

Best “Only in Salem” Window: Nocturne

Runners-Up: The Ossuary, Salem Bespoke Boutique

Salem Main Streets Shout-Out: Longboards Restaurant & Bar, for their showstopper entrance

Best Live Entertainment: Die With Your Boots On, for literally holding a drag show within their display at the time of judging!

Other participating businesses include ASCEND, Blackcraft Salem, The Boutique, Finz, The Good Witch of Salem, Hex, J. Mode, Jenni Stuart Fine Jewelry, Modern Millie, Omen, Orchid, Partridge in a Bear Tree, Sage, Timeless Life Treasures, Wolf Next Door Coffee, and Zitelle.

For more information about any of our holiday initiatives, contact Kylie Sullivan, Salem Main Streets Executive Director, at (978)744-0004 or, or follow Salem Main Streets (@salemmainstreets) on Facebook, Instagram, and TikTok.