Holiday Stroll


Salem Main Streets is introducing a Holiday Stroll on Sunday, Dec. 17th to encourage residents to shop local and enjoy their downtown during the holiday season.  Grab brunch at one of our many fine local eateries, then hit the pavement for special promotions and unique finds all around the downtown, serenaded by festive roaming carolers. Keep your eyes peeled for Santa!

Performers and downtown beautification (including wreaths, ribbons, and Holiday Tree) are made possible in part by contributions from our local business community, including Black Cat Curiosity Shoppe, Coon’s Card & Gifts, Derby Square Architects, Emporium 32, Harrison’s Comics & Pop Culture, The House of the Seven Gables, Jenni Stuart Fine Jewelry, Laura Lanes Skin Care, Modern Millie, Nocturne, Witch City Walking Tours, and Witch City Wicks.

Don’t forget to check out all the beautiful holiday windows during the Stroll!


Artemisia Botanicals

Wassail and a free Yule candle



Free tote bag with $50 purchase


Bewitched in Salem

Show us you supported another local business via receipt dated 12/17/23 and take 20% off your entire purchase at Bewitched between 12:00-5:00 PM, 12/17/23 excluding Silver Coins, Silver Statues and Silver Rounds.



Spend $35+ get $5 off a future purchase, spend $85+ get $15 off a future purchase


Black Cat Curiosity Shoppe

Photo opportunity with the Yule Cat, plus tea samples


Blackcraft Salem

In-store photos with Krampus! Unlock a vault safety deposit box with store, café, and haunt purchase. Boxes are filled with giveaways and gift cards up to $500.

The Boutique

20% off all sweaters and winter coats


The Cauldron Black

$5 off a spiritual consultation


Circle of Stitches

New items added to our sale/clearance section, free Circle of Stitches tote with purchases over $75 (limit one per customer, while supplies last), and Solstice party with snacks and refreshments from 6-8 pm on Sunday.


Coon’s Card & Gift Shop       

25% off select apparel & all designer greeting cards $1


Couch Dog Brewing

Free sticker with purchase 12 – 4pm (and as always, free dog treats!)


Destination Salem     

Sampling delicious treats and special promotions


Diehl Marcus & Co

15% off everything in the shop all day with a $50+ purchase. As always, we offer 10% off for locals, no minimum, and tea samples to take home and try.


Dire Wolf Tavern and Hallowed Ground

Yule Broom making with The Witchery at Hallowed Ground at 2:30 pm! Register here –


District Trading Company

20% off all graphic apparel – t shirts, longs, crew neck sweatshirts and hoodies.


East Regiment Beer Company

Offering 20% S’mores kits. You get to make your own s’mores at your table and comes with enough to make 4 s’mores! Plus Vintage Market Pop Up curated by Felt Fanatic from 12 pm to 6 pm.


Emporium 32 

Free Holiday tote with purchases of $50 or more (while supplies last).


The Finery Shop        

Annual Holiday Open House from 11-6pm. As part of the festivities, if you wear your Ugly Holiday Sweater, you’ll receive 15% off of your purchases. The Finery Shop will also have a sampling of savory and sweet treats, plus mystery gifts.


Finz Seafood and Grill           

Santa Brunch! Ticketed event –


The Good Witch of Salem

Santa Brunch at the Hawthorne Hotel –

The Good Witch will also have a pop-up store at the Hawthorne Hotel from 10 am to 1 pm, plus regular hours at the North Street store, plus you might be lucky enough to see the Gingerbread Man or Frosty sneaking around town!


Harrison’s Comics & Pop Culture     

Our special seasonal sale continues!



Free “Snowy Night Howlite” tumbled crystal + spell


J. Mode

Lots of in season markdowns on apparel. Gifts $35.00 and under, gloves and jewelry!


Jenni Stuart Fine Jewelry      

Although we’re usually closed on Sundays, we’ll be open for this event!! We’ll have warm cider and be zip zapping permanent bracelets, plus a free gift with purchase – one that makes a great stocking stuffer, but we won’t tell anyone if you keep it for yourself!


Jolie Tea Company

Join us for a Gingerbread themed day!  Gingerbread cookies, gingerbread macarons, gingerbread cheesecake as well as our Gingerbread Black Tea Blend, all will be sure to delight you!


Longboards Restaurant & Bar

Bloody Mary bar till 4pm and a special on a pitcher of beer and wings! 



Sundaes with Santa from 12-2pm! Plus a special new Gingerbread Cookie Frappe


Modern Millie

Let us assist you with gift shopping and holiday outfits!



Bring a new toy for donation to a local charity and we will give 15% off any one item in the store.


Olde Main Street Pub

Enjoy our new comfort menu for lunch in front of the fire!



20% off all sweaters and winter coats


Peabody Essex Museum Shop

20% off jewelry


Pentagram Shoppe     

We will be offering $5 off psychic readings and will have refreshments.


Popped Gourmet Popcorn

Free bag of hot & buttered popcorn with any purchase!



Holiday Mugs Bogo 50% off, Holiday candles Bogo 50% off, Ornaments Buy 2 get 1 Free


Bring a new toy for donation to a local charity and we will give 15% off any one item in the store.



15% off purchases


Salem Bespoke Boutique      

Free gift wrapping with any purchase.


Sea Level Oyster Bar

Brunch specials  from 11:30am-3pm, live music from Francoix Simard from 1pm-4pm, and Downeast Brewery will also be stopping by for free samples and merch.


Silly Bunny / Wicked Good Books

FREE “mystery” book with a $100 purchase! Books are new, wrapped, and will be identified only by genre.


Timeless Life Treasures         

20% off the entire store (In store only) Raffles, prizes, and giveaways.



Tea tastings at Vampfangs. 12-3pm


Village Tavern   

Come try our delicious Gingerbread Old-Fashioned!



Free samples of chocolate truffles


Witch City Wicks

Specialty travel tin with purchase     


Witch House and Charter Street Cemetery

20% off all purchases for Witch House and Charter Street Welcome Center gift shops



Celebrate the season at WitchPix with a Solstice Shoot! Adorn yourself in one of our 400+ costumes, light candles, set your intentions and capture ceremonial poses amidst garland, mistletoe and many magical implements.


Wolf Next Door Coffee         

We are featuring peppermint mochas and eggnog lattes, and our handcrafted gingerbread syrup is available to add any drink.



Free gift with every purchase



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