Holiday Stroll


Salem Main Streets is introducing a Holiday Stroll on Sunday, Dec. 18th to encourage residents to shop local and enjoy their downtown during the holiday season.  Grab brunch at one of our many fine local eateries, then hit the pavement for special promotions and unique finds all around the downtown, serenaded by festive roaming carolers. Keep your eyes peeled for Santa!

Our friends at The Good Witch of Salem have organized a kid-friendly “Follow the Gingerbread Trail” game with a prize for completion! Start at 2 North Street for details.

Visit Old Town Hall for ChagallPAC’s Winter Solstice Market & Healing Mini-Festival for different events and activities throughout the day, coordinated with support from the City of Salem Public Art Commission.

Don’t forget to check out all the beautiful holiday windows during the Stroll!

Businesses looking to participate should contact Kylie at by Dec. 13.

Participating Businesses


The Chocolate Pantry
140 Derby St.
Afternoon tasting and a special 10% discount from 11am – 2pm

Circle of Stitches
66 Wharf St.
Community Winter Solstice Party from 6-8 pm, plus 20% off all tinctures, teas, and mugs

Coon’s Card and Gift Shop
226 Essex St.
Gifts with every purchase on Sunday

Curly Girl Candy Shop
140 Washington St.
25% off Gingerbread Kits & surprise BOGO discounts on select Holiday product all day.

Destination Salem
245 Derby St.
Holiday food drive for The Salem Pantry – accepting pantry items or local grocery store gift cards (in small $5, $10 or $15 increments). Especially holiday sides, stuffing mix, gravy, cranberry sauce, canned pumpkin, pie shells, boxed baked goods, spices, cooking oil, or flour.

Die With Your Boots On
9 Church St.
Buy 2, get 1 free pins & patches- Buy 2 pins or patches at the regular price, and the 3rd one is free.

District Trading Company
131 Essex St.
10% off all DTC products storewide.

Emporium 32
6 Central St.
Holiday gift with purchase of $50 of more.

The Finery Shop
63A Wharf St
“Ugly Holiday Sweater Open House” – Wear your Uglies and receive 15% off of your purchase of Fineries!

Harrison’s Comics & Collectibles
252 Essex Street
Free gift with a $50 purchase. Select discounts throughout the store

HausWitch Home & Healing
144 Washington St.
Green stone gift with purchase

Hex: Old World Witchery 
246 Essex St.
We will be offering psychic readings 10am-7pm

17 Front St.
25% off red ribbon items

173 Essex St.
Peppermint Cocoa Special

18 Front St.
13% Friends Discount for any Salem Resident

Omen: Psychic Parlor and Witchcraft Emporium
184 Essex St.
Offering psychic readings all day from 10am-7pm

Peabody Essex Museum Shop
161 Essex St.
Picture book Piece by Piece which is about the museum’s Chinese House with every $50 purchase

Pentagram Shoppe
282 Derby Street (3 Rear) Across from Witch Memorial
Serving cookies and hot chocolate

72 Washington St.
Gift with purchase.

Roost/Spruce/Oak + Moss
Corner of Front St. & Washington St.
December purchases earn January store credit

Salem Bespoke Boutique
127 Essex St.
Free Gift Wrapping with Every Purchase and 20% off all Holiday Cards and Calendars

Salem Historical Tours
8 Central St.
Come in and partake of Italian cookies while checking out Salem Christmas ornaments and other Salem souvenirs.

Timeless Life Treasures by Kae Louise
68 Wharf St.
Holiday Open House from 11-6. First 25 shoppers receive 15% off. Drinks, Food, and Raffles – win a chance at a $500 shopping spree AND some doorbuster savings!

Trolley Depot
191 Essex St.
Free gift with purchases $25 or more.

Wicked Good Books
215 Essex St.
Wicked Good Books is giving Holiday Strollers $5 coupons!

1 1/2 Church St.
Photos with The Grinch & Max as well as 10% Off Entire Store.



American Flatbread Salem
311 Derby St.
Brunch pizzas, bloody mary bar, mimosa, spiked eggnog.

The Cheese Shop of Salem
45 Lafayette St.
Epic Grilled Cheese Sunday Pop-Up! Grab cheese, wine and holiday treats while melting up our signature blend of cheese on crispy sourdough bread, spread with a caramelized onion balsamic jam. Call ahead or order at the counter. (978) 498-4820

The Derby Restaurant
189 Washington St.
“The Brunch Who Stole Christmas”, a Grinch-themed brunch with food and beverage specials themed around Christmas movies, live music, and a sip and shop in back dining.

Flying Saucer Pizza Company
118 Washington St.
Breakfast Pizzas & Mimosas and $50 gift cards for $45.

The Good Witch of Salem 
Special event at Hawthorne Hotel, 18 Washington Square West
Santa brunch at the Hawthorne Hotel from 11-1

Gulu Gulu Café
247 Essex St.
Diamond’s Dine In starring Miz Wigfall from 3-6

The Gyro Spot
128 Washington St.
Any gyro and a 20oz beverage for $11.99

Jodi Bee Bakes
282 Derby St.
Spinach and “cheddar” vegan quiche that day, on top of our usual weekend sweets including donuts, crumb cake, cinnamon rolls, muffins, and breakfast sandwiches. All vegan with GF options.

The Juicery
83 Washington St.
Visit The Juicery for delicious, refreshing, and healthy options including made to order smoothies, organic juices, acai bowls, and other good eats!

90 Washington St.
Buy one get one dim sum, dine-in only

Lulu’s Bakery and Pantry
285 Derby St.
Muffins, croissants, scones, cinnamon rolls, egg sandwiches, soups, salads, sandwiches

Odd Meter Coffee
60 Washington St.
Stop by on your stroll for coffee or cocoa and a yummy A&J King pastry. We have a bunch of holiday specials to try too: Eggnog Frosty is eggnog from our local dairy plus espresso shaken over ice; the Stocking Stuffer Latte is a sweet treat of a hazelnut and chocolate latte; and our Hangover Latte will get you through any rough patches with ginger latte with herbal bitters to soothe.

Sea Level Oyster Bar
94 Wharf St.
Brunch and live music.

Turner’s Seafood
43 Church St.
Warm up for lunch! Turner’s is decorated for the holidays and offering seasonal specials!

Wolf Next Door Coffee
142 Derby St.
Wolf Next Door turns TWO today! Be sure to wish them happy birthday while you load up on sweets and caffeine!

Lights and decorations for the Holiday Tree, as well as the wreaths and ribbons around town, were made possible in part by a grant through the City of Salem and U.S. Economic Development Administration, as well as contributions from our local business community, including Harrison’s Comics & Pop Culture, HausWitch, Hive & Forge, the House of the Seven Gables, Koto, Laura Lanes Skin Care, Moody’s Home & Gifts, Vernet Properties, Wicked Good Books, and Witch City Wicks.


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