Kylie S

Jul 192017
 

We’re a little over halfway through our spotlight of the Pedestrian Mall businesses. So far we’ve hit Red Line Cafe, Trolley Depot, Emporium 32, New England Dog Biscuit Company, Aroma Sanctum, Village Tavern, Modern Millie, Wicked Good Books, Village Silversmith, Pamplemousse, Polonus, Bewitched, Omen, and FreakyElegant.  We thought we knew already knew a lot about these local storefronts, but we have been learning SO MUCH this week!

Have we missed your favorite “best kept secret” on the Pedestrian Mall? We still have more to share, but we want to hear from you!

If you haven’t been following along, here’s what we’ve learned so far during our #pedmallspotlight:

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Jul 122017
 

It’s that time of year again – the Best of the North Shore‘s annual awards have been announced, and our Salem businesses and events have risen to the top again! Check out this awesome list of Salem-based award winners, or check out North Shore Magazine’s website for a full list –  http://www.nshoremag.com/bons-2017/.

DINE
Alfresco – Sea Level (Editors’ Choice)
Bacon – Back Alley Bacon (Readers’ Choice)
Bakery/Bread – A&J King’s (Editors’ and Readers’)
Indian– Passage to India (Readers’)
Italian – Firenze Trattoria (Readers’)
Kid-Friendly – Kokeshi (Editors’)
Mexican – Howling Wolf (Readers’)
Mussels – Turner’s Seafood at Lyceum Hall (Readers’)   
New Restaurant (Casual Hangout) – Kokeshi (Editors’)
Pizza – Bambolina (Editors’)
Raw Bar – Turner’s Seafood at Lyceum Hall (Readers’)
Seafood – Turner’s Seafood at Lyceum Hall (Readers’)
Small Plates – Bambolina (Editors’)
Sushi – Opus (Editors’), Koto (Readers’)
Vegetarian – Life Alive (Editors’ and Readers’)

DRINK
After-Work Drinks – Opus (Readers’)
Bar – Opus (Readers’)
Brewery – Notch (Readers’)
Cocktail – Opus (Readers’)
Distillery– Rumson’s Rum (Editors’), Deacon Giles (Readers’)
Winery– Mill River Winery (Editors’ and Readers’) – Salem Farmers’ Market vendor!

INDULGE
Bake Shop/Pastry – Caramel Patisserie (French, Editors’), A&J King (Readers’)
Candies – Ye Olde Pepper Candy Companie (Editors’), Harbor Sweets (Readers’)
Chocolate – Harbor Sweets (Editors’)
Dessert – Sea Level (Editors’), Caramel (Readers’)

SHOP
Books­ – Wicked Good Books (Readers’)
Cheese Shop – Cheese Shop of Salem (Editors’ and Readers’)
Clothing, Women’s Upscale– J. Mode (Readers’)
Gifts – Peabody Essex Museum Shop (Editors’)
Makeup Selection – Rouge Cosmetics (Readers’)
Yoga Apparel – Yoga Sakti (Editors’)

LIVE
Gourmet Market – The Cheese Shop of Salem (Readers’)
Personal Chef Service –  Fine Food + Cooking, J. Ricardo Sanchez (Editors’)

PLAY
Arts Festival – Salem Arts Festival (Editors’ and Readers’)
Community Walk/Run/Bike– Witch City 5K (Editors’)
Family Hangout, Indoor – Peabody Essex Museum (Readers’)
Festival (Fall)– Haunted Happenings (Editors’ and Readers’)
Festival (Spring) – Salem Film Fest (Editors’ and Readers’)
Museum – Peabody Essex Museum (Editors’ and Readers’)

RENEW
Barbershop – Paxton (Editors’)
Bed and Breakfast – The Merchant (Readers’)

MINGLE
First Date – Opus (Readers’)
Girls’ Night Out – Opus (Readers’)
Late Night Nosh – Howling Wolf (Readers’)
Movie Theatre– CinemaSalem (Readers’)

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Jun 082017
 
 
Step right up to the greatest show on Earth! Well, at least the greatest one on the earth that Salem, MA stands on – as our annual Salem Farmers’ Market returns bigger and better at 3-7 pm in Derby Square, today and every Thursday through October 12. Now in our ninth year, we are continuously working to bring new ideas and added benefits to the market while presenting the quality and variety of vendors you have come to expect.
 
New this year, we have two tables that will feature a storefront business – including many of our favorite success stories, like Jodi Bee Bakes and Far From the Tree. Salem, as many of you know, is filled with a lot of great brick and mortar companies that produce local food. We wanted to make sure they got a little face time too! You’ll only see each of these businesses once a month, so make sure to check in and see what they’ve brought.
 
And speaking of face time, here are today’s vendors that you can meet face to face and talk to about their items for sale. 
 
Today’s List of Vendors for June 8 :
 
West River Creamery
Cauldron Fermented Foods
Salem Soapworks
Honey Pot Farms
Pour Man’s Coffee
1643 Meadery
All Fruit
Gibney Gardens
Eva’s Organic Butcher Shop
Maitland Mountain Farm
Fishwives Specialty Foods (aka Mandy’s Wicked Chowdah)
Long Hill Farm
When Pigs Fly
Shine Jewelry
Jodi Bee Bakes
Grant Family Farm
Grammy’s Bakery
A&J Lobsters
Clark Farm
Rowands Seafood
Heavens Harvest Farm
Valicenti Pasta
Bare Cheek Beauty
Wally’s Vegetables
 
Kicking off this year’s music series, is Salem’s own Julie Dougherty! Julie has been rocking the music scene for a long time now, and is a favorite here in the city. 
 
SalemFive is the sponsor for today’s Market, and we are incredibly thankful for their continued support.
 
Of course, this is all just the beginning of something much bigger – the Farmers’ Market will be on Derby Square every Thursday through October 12, with a different mix of vendors every week!  Follow along at http://salemfarmersmarket.org/ to stay in the loop on the latest.
 
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May 112017
 

Street Sense is a semiregular column with Salem Main Streets’ executive director Kylie Sullivan, highlighting common sense lessons learned while supporting the delightfully uncommon community of downtown Salem, MA.

Photo Credit – Creative Salem

Last week, I had the honor of participating in Innonorth’s panel on marketing locally. As I began to consider the topic – specifically marketing LOCALLY – I realized I actually had a lot to say, because Main Streets and local marketing are both all about people and connections. So here are a few of my personal takes on what it means to market locally in a community like Salem.

* YOU ARE YOUR BRAND
Downtown Salem is made up of small businesses – many of them microbusinesses (<5 full-time equivalent staff). For a lot of us, this is one of the things we really love about Salem – we love shopping local, we love knowing the person behind the product, and we love that they know us. There’s nothing more special than going into a business and being welcomed by name by the owner. This means that your business is really about you, no matter how good your product is. The great thing about your personal brand is that it’s the cheapest and most effective form of marketing you can invest in! It also makes it easy to represent your business when you’re simply doing the things you already enjoy – joining a running club, attending community events, supporting another business’ opening. The downside is that there’s a lot more on the line. Brands are about trust. It can take years to build a strong brand, and seconds to ruin one – and when you add your personal brand to your business brand, the number of ways you can accidentally mess up are immediately amplified. So be aware of this in your daily life, at the grocery store, at the bar, on social media (that’s right, even your personal social media can impact your business – perhaps unfair, but true). It can be exhausting, but it’s incredibly important to keep this in mind.

*Be present.
The best way to make use of your personal brand is to be present in the daily life of the community. This could mean physically, online, or financially, but if you’re keeping to yourself in an engaged community like Salem, odds are that the locals are going to overlook you. Sponsor local festivals, come to networking events, maintain a social media presence, participate in downtown promotional efforts. Like any marketing plan, it takes a while to figure out what works best for you – both what’s easiest for you personally and what gets you the most traction – but you won’t know until you try.

*Be a positive advocate for the community.
The emphasis is on positive advocacy. Small-scale economic and community development only really work if most of us are pulling in the same direction, but community advocacy is also an important marketing tool.  Customers respond to local businesses that look beyond their own walls to support local causes, advocate for positive change within their industry, or collaborate with other local businesses.  Additional insider tip: being an active and positive advocate also makes it more likely that local entities (like Salem Main Streets, let’s say) will think of you first when they’re looking for a downtown business to promote or highlight.

*Don’t forget to talk about what you do!
A lot of local business owners work so hard to make sure that the community knows them as people that they forget to say what their business actually does – and are then hurt or surprised when a community member doesn’t choose their business the next time they need something. Now, I’m not saying that you should be spouting off your elevator speech at every social occasion, or shoving business cards at people who haven’t asked for one – this can actually be extremely off-putting. But keeping your eyes and ears open for opportunities, and not being afraid to talk about what you do and what you’re proud of can go a long way when working in a small community.

*Be genuine and believe in your product.
Transparency is incredibly important to any consumer, but especially to those who choose to shop locally. And maybe it’s a result of living in a historic community with a strong tourist economy, but I feel that Salemites are particularly sensitive to insincerity. The good news is that this makes it even easier to be true to your personal brand – the less distance that exists between your professional self and your personal self, the less difficult it is to make sure that your brand remains consistent over time.

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Aug 172016
 

PEM PM Aug 2016

When the days of August fall to a precious few, unhappy memories of winters past resurrect themselves to create the “end of summer blues.” You don’t want to shovel snow again; don’t even want to think of it again. Cheer up. The Peabody Essex Museum has the cure! Coming up this Thursday, Aug. 18th is the next PEM/PM late night party, called simply End of Summer Blues.

The key word is “blues.”

The PEM invites you to come to the Museum from 6-9pm to enjoy local blues bands, be a part of the music with instrument making, and style yourself blue with denim art workshops. There will also be lawn games and backyard BBQ food while enjoying a selection of beer.

Let this celebration of the good times of summer help you moderate your perspective onto the good things of fall/winter. Special family visits. Pumpkin picking. Tree selecting and tree lighting. Snowman making. Ski trips. Holiday meals.  New Year’s Eve parties.

Summer into Autumn into Winter is inevitable . Just as is Winter into Spring back into Summer. Each season has a value and this Thursday, PEM invites you to celebrate the summer of 2016.

The Peabody Essex Museum is located at East India Square (161 Essex St) in Salem, MA. For more info, call 978-745- 9500 .

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