Sep 152013

Salem MainStreets has always known that Haunted Happenings is an event worthy of national recognition. Now others not only know it, they are spreading the word. The American Bus Association (ABA) has announced that our month-long celebration is one of the Top 100 Events in North America for 2014 

ABA’s Top 100 Events in North America is an annual compendium of the best events for group travel in the United States and Canada. Each spring, a committee of ABA-member motorcoach and tour operators selects the Top 100 Events for the subsequent year; the list is unveiled in September. Winners are chosen from hundreds of celebrations, festivals, fairs, commemorative events, and more that have been nominated by ABA members.

Bus“The attractiveness of Salem Haunted Happenings as a don’t-miss entertainment value is only part of why its selection this year is such a distinction for Salem,” said Peter J. Pantuso, CTIS, ABA’s president and CEO. “The real news here is that Haunted Happenings has been recognized as a potential magnet for tourism dollars, at a time when re-energizing domestic tourism is so important to our spirit and our economy. The honor gives Salem, Massachusetts an important boost in visibility among professional tour planners.”

The Top 100 Events receive worldwide attention via the media–television, radio, and print–such as USA Today and CNN. ABA distributes some 10,000 copies of the Top 100 Events in North America magazine, featuring the winners, to all of its members and to thousands of travelers worldwide.

“Motorcoach groups spend more and stay longer,” Pantuso said. “That’s why Haunted Happenings is truly a local economic asset. There is no better way to jump-start tourism than to attract motorcoach groups to a great event and convince them to extend their stay.”

And unlike most other “celebrations, festivals, fairs, commemorative events,” ours is neither a one nor two day event; it is 31 days & nights filled with music, art, history, entertainment, costumes and magical moments.

Check out the several spots Salem Ma has designated for motorcoaches. Then, women & men, leave the driving to them.


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