Jan 172018
 

Hard to believe that such a simple idea 16 years ago, to have a gathering in Salem in the cold of winter that would warm the hearts of residents, friends, and local merchants, has blossomed into a major North Shore event. It is with a happy heart that Salem Main Streets, along with the Salem Chamber of Commerce, Destination Salem, and local businesses invite you to attend the 16th annual Salem’s So Sweet Chocolate & Ice Sculpture Festival, Feb. 9-11, 2018.

It is indeed a decadent tradition of delectable chocolate, sparkling ice sculptures, and Valentine’s Day shopping… you won’t want to miss Salem’s sweetest event of the year! It is a great date option!

The Salem’s So Sweet Chocolate & Ice Sculpture Festival officially kicks off with a Chocolate and Wine Tasting, on Friday, February 9th from 6:30 – 8:30 pm, at Colonial Hall at Rockafellas, 231 Essex Street.

Did you know that:

  • Americans consume 8 billion pounds of chocolate each year, or over 11 pounds per person. (FranchiseHelp.com)
  • The United States drinks more wine than any other nation on earth. Americans consumed 329 million cases in 2013 (Impact Databank)

Our luscious tasting event features wine and chocolate samplings from premier Salem restaurants, stores, and sweet shops.  Music by local favorite Molly Pinto Madigan will set a sweet mood. This event is the highlight of the season and sells out quickly!

(Tickets are $30 a person and can now be purchased over the phone by calling 978-744-0004, online at www.salemsosweet.com, or in person at the Salem Chamber of Commerce, 265 Essex Street, Suite 101.)

Starting the morning of Saturday, February 10th, ice sculptures will begin appearing all around downtown Salem. It has become a tradition that some locals will run around the downtown district to be the first to post sculpture pictures on Facebook, Twitter and Instagram pages.

Last year, we had a record-breaking 25 beautiful ice sculptures, including the Queen of Hearts, Cinderella’s Carriage, a goat named Bella, and more – including actual ice bars at Rockafellas’ and the Regatta Pub. Be sure to make pre-Valentine Day plans for a special evening stroll on Saturday, Feb. 10, when the sculptures will be illuminated by Retonica! More information about this year’s sculptures will be available online at www.salemsosweet.com as we get closer to the event.

The Salem Trolley will offer trolley rides around the festival route (weather permitting) on February 10 & 11 from 12 pm to 4 pm for only $2 an adult (free for children).

Many downtown businesses will offer chocolate samplings and sweet discounts all weekend in celebration of Valentine’s Day. Check to see who is participating in the “Golden Ticket” – make a full-price purchase at one participating downtown business and get 10% off your purchase at the next participating business!  Offer is good Feb. 10 and 11 only, some restrictions may apply. In addition, many of Salem’s finest restaurants and retailers will be offering their own luscious chocolate and love-inspired specials and events.

Salem’s So Sweet Chocolate & Ice Sculpture Festival is organized by Salem Main Streets and the Salem Chamber of Commerce, and supported by Creative Salem, Destination Salem, Retonica, Scarlet Letter Press, and Rockafellas. Visit our website for more events and details as they become available – www.salemsosweet.com – or follow our Facebook page for all the latest updates – https://www.facebook.com/salemsosweet.

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Feb 162017
 

Valentine’s Day may be a once & done holiday elsewhere, but in Salem it can be a year round experience, and that is not just our opinion. The National Main Street organization annually selects the “Most Romantic Main Streets” from among its nationwide membership and for 2017, Salem Ma and Salem Main Streets made the Top Five!

Emily Wallrath Schmidt, Associate Manager of Communication of National Main Street Center explains “Communities submit a questionnaire about their Main Street’s ‘scene’ (architecture/landscape), dining/lodging options, and popular places for dates, along with 5 photos.”

“We always look for Main Streets that have interesting local businesses or special event to highlight! We loved Salem’s So Sweet Festival, as well as the LGBT and age-friendly initiatives—the photos submitted also captured a sense of romance downtown,” she adds.

Not to mention participating merchants offering sweet deals during the festival and of course the option to explore our cool ice sculptures makes for a great second Valentine date!

Kylie Sullivan, Salem Main Streets Manager comments, “I personally think Salem is such a romantic city, and I think a lot of our residents and regular visitors recognize that.”

Why else would so many people look forward to holding and attending weddings throughout the year here?

“From the historic beauty and stroll-ability of the city design, to the natural beauty of our surroundings, the endless community activities every day of the week, to dining options for every palate…it’s really the perfect setting for any love story,” concludes Kylie.

That’s the goal, Schmidt states, “Main Street organizations address all the critical factors that impact quality of life downtown, and align resources to make a difference– enhancing the social, economic, cultural, and environmental sustainability of a community.”

So, February 14th or June 14th or even during October, we, at Salem Main Streets strive to make our city and especially downtown district an anytime destination for fun and romance.

And thanks for the award! We love it!

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