May 242016
 

We’re bringing the monthly Business Spotlight back!  Every month, Salem Main Streets will highlight a business in downtown Salem that might be relatively unknown, off-the-beaten path, misunderstood, or just plain cool. This month, we took a trip with our partner Creative Salem to answer a long-wondered question – what exactly IS a waterbar? Thank you to Creative Salem for the amazing photo-documentation – you can see their glossier version of this article here.

What: Ocean Chic Boutique & Waterbar
Where: 96 Wharf Street, Salem, MA
Owner: Erica Kirwan

When you step into Ocean Chic, it’s hard not feel like you’ve stepped into a mini-vacation. You stand a little looser, breathe a little deeper, and slow down a bit more.  And that’s no accident – owner Erica Kirwan has worked hard to make sure her own “little slice of heaven” on Pickering Wharf inspires a sense of positivity and relaxation. Celebrating its two year anniversary this week, many people are still discovering what makes Ocean Chic so special.

After a life in the corporate world helping other entrepreneurs make their dreams come true, Erica Kirwan was ready to slow down and make something that was distinctly her own.  From the beachy, bo-ho feel to the inspirational jewelry and art found around the store, the whole store reflects “all of my favorite things,” says Kirwan.  The city of Salem itself was also important in creating Ocean Chic, as a maritime community with a positive energy of its own that just felt right. Kirwan adds, “If I hadn’t found Salem, Ocean Chic wouldn’t exist.”

Kirwan defines her boutique as having “big brands you know, and local ones you’re going to love” – and it’s absolutely true.  Ocean Chic is the only boutique in town to carry some of the big-name brands common to high-end seaside communities, including Vineyard Vines and Lilly Pulitzer, but also carries smaller local brands as well as unique brands from the West Coast. The boutique is also one of the only places in town to buy bathing suits and other beach wear. Not sure what works for you, or planning a new vacation wardrobe? Ocean Chic also offers personal styling services, which also make for a great gift if you’re not sure what someone on your list might like.

But we all know that shopping can be a thirsty business! The waterbar at Ocean Chic is designed to refresh as well as being yet another way of encouraging shoppers to slow down and enjoy their time. After weaning herself away from the extreme amounts of coffee in her corporate life, Kirwan herself discovered how much there is to water.  From maple water to boxed water to coconut water lattes (for those who still need their caffeine!), there’s always something new to sit and sip at Ocean Chic.  Not sure if you’re going to like something? Consider asking for a flight!

Ocean Chic is open 7 days a week (sometimes less during the winter), online 24/7/365 at www.shopoceanchic.com, and on social media via Facebook and Instagram. You can also join Ocean Chic on celebrating its second birthday this Thursday evening, 5 pm to 8 pm!

 

 

 

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Mar 042016
 

FarmersMarket_Salem_Logo_Large

Do you grow or produce a local food item and are looking to cultivate mass community exposure? The field is open for you to participate as a vendor at the 2016 Salem Farmers’ Market! Applications are being accepted now through March 11 by Salem Main Streets. This next session will operate in downtown Salem in Derby Square, Thursdays from 3-7 pm, June 9 – October 13, 2016.

Applications can be downloaded from www.salemfarmersmarket.org. Booth space is $30 a week for a 10’ x 10’ spot, $60 for a 10’ x 20’ spot, and $90 for a 10’ by 30’ spot. There is a discount for prepayment of the entire season.

Kylie“We are so proud of our market vendors, and we hope to see many returning, but we’re also always on the look-out for the next up and coming business,” said Salem Main Streets Executive Director Kylie Sullivan. “This is the perfect opportunity for both newer small businesses looking to get to the next level, as well as established businesses looking to reach a new audience.”

All products must be grown or produced in New England. If a farmer is selling any items he/she did not grow, the farm of origin must be listed. Vendors may label items organic only if they are certified.

Non-farm products must be high quality, locally made, take skill and creativity, and the vendor must add at least 75% of the total value to the product. The product(s) should be complementary to a farmers’ market.

Now in its eighth year, the market welcomes an average of 2,000+ customers weekly. The market is made possible through the leadership of Salem Main Streets and the Farmers’ Market Committee, as well as the generous contributions of numerous volunteers.

For more information please contact Salem Main Streets Executive Director Kylie Sullivan via email at kylie@salemmainstreets.org or phone at 978-744-0004 x15. To get the latest updates about the market, visit our website at www.salemfarmersmarket.org, or follow us on Facebook (www.facebook.com/SalemMAFarmersMarket) or on Twitter (@salemfarmersmarket).

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Feb 142016
 

On a brisk, minus degree feel-like day as we’re having, the options on activities could be limited. While there are still plenty of things to do and see in Salem, if you don’t want to go outside, but still wish to be in a “Salem state of mind” then may we suggest voting for 2016 BONS Readers’ Choice Awards (which began February 1st and ends May 1st).

BONS 2016

Winners will be listed in the annual BONS issue of Northshore Magazine (to be distributed in July), alongside Editors’ Choice for the same categories. But, note, online voting is for Readers’ Choice only; Northshore editors and the BONS committee select Editors’ Choice BONS winners separately from the Readers’ Choice winners.

The top vote recipients in the survey and eligible write-in nominees from 2015 voting are used to populate the drop-down menus. This is your opportunity to share with others why you frequent – may we say “haunt” – restaurants as well as general and specialty small businesses in Salem.

If you’ve never voted or haven’t recently, a few things of which to be aware:

  • Previously, regional or national chains were allowed to qualify as nominees. But beginning in 2015, that privilege was restricted to only local organizations and locally owned franchises
  • Traded votes for services or discounts is cause for disqualification. In other words, retailers are not allowed to produce a marketing mailer, website ad, social media post, etc., that offers a discount or free service with proof of a vote.
  • Businesses with multiple locations are to be recognized by the specific location. For example, if a business has locations in Salem, Peabody, and Andover, each location will have its own nomination.

Votes are tallied by the amount of unique votes each business receives. You are not allowed to vote for the same subcategory more than once; to ensure that all votes for each category are unique, their system requires a verifiable email address for each vote.

This year, more than a dozen new sub-categories, including Cookies and Distillery, and an entirely new category: Mingle have been added. Check them out.

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Feb 022016
 

Secret Rooms Project continues to gather momentum at the House of Seven Gables. Thus far, $120,000 of the projected $200,000 needed to make the project a reality has been raised. What project? What secret?

The House of the Seven Gables has apparently guarded a long-held secret that is now ready to be shared with the world:

“The storied past of The House of the Seven Gables has something more to reveal within the original four walls of this venerable 1668 mansion. Two second-floor chambers (rooms) were partitioned off decades ago and later used for utilitarian purposes. Recent careful removal of the partitions and 18th-century flooring have revealed a large chamber and adjacent living space with original 17th-century wide pine floors, hand-forged nails and an exposed gunstock post.”

Secret RoomsIf you’ve visited the House several times for the various tours, lectures and events and thought you knew it inside and out… surprise!

The goal is to restore these previously private and largely unknown spaces and open them to the public. These newly restored rooms are expected to impart greater scope and meaning to the stories The House of the Seven Gables tells.

For as old as the building is, for as many people that have walked through it, you can well imagine the excitement that is surrounding this project from the Gable staff”s point of view.

From the Gables website:

“To turn this opportunity into a reality we need your help. Restoring these hidden-from-view spaces will involve a lot of tender loving care and require structural reinforcement of a summer beam (the main weight-bearing beam). The project is expected to cost $200,000. The good news is we have already raised over $120,000. We are looking to you to help us raise the balance and launch this exciting new chapter in our nation’s literary and cultural heritage.”

If you are on their email list, then keep an eye on your inbox for details about a crowdfunding campaign, which will soon go live.

Otherwise, to learn more, visit the Gables website.

(Photo courtesy of John Andrews of Social Palates Photography )

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Jan 282016
 

Don’t miss Salem’s sweetest event of the year! Salem Main Streets, the Salem Chamber of Commerce, Destination Salem, and local retailers, restaurants, and businesses invite you to attend the 14th annual Salem’s So Sweet Chocolate & Ice Sculpture Festival. A decadent tradition of delectable chocolate, sparkling ice sculptures, and Valentine’s Day shopping await you Feb. 5-7th!

For example, in celebration of the chocolate aspect of the Festival, many of Salem’s finest restaurants will feature special chocolate offerings on their menus, including desserts, cocktails, and inventive sauces during the weekend of Feb. 6-7th.

Elsewhere, participating Salem retailers will offer innovative displays and items geared toward chocolate and Valentine’s Day, ranging from a chocolate fondue fountain to discounts on jewelry.

“This year,” reveals Kylie Sullivan, Executive Director of Salem Main Streets, “we are introducing a new in-store promotion called ‘Sweet 10%‘ – make a full-price purchase at one participating downtown business and get 10% off your purchase at next participating business!”

We also have a record-breaking TWENTY-THREE ice sculptures that will be placed all over the downtown and various entry points on Feb. 6th.

Kylie says, “I’m really excited to see some of our new businesses getting involved (Jolie Tea Company, The Bridge at 211, and TBT Post are just a few examples), the return of some traditional favorites (including a replica of The Friendship down near the water, thanks to the National Park Service), and some businesses thinking way outside the box – Rockafellas is actively working on an ice bar that will be built outside on their patio!”

Be sure to make plans for a special evening stroll on Saturday, Feb. 6th, when sculptures will be temporarily illuminated.

A full list of participating businesses and promotions will be available in brochures distributed around town and online at www.salemmainstreets.org.

When asked why she thought the Festival has had such staying power in the community, Kylie offered, “Quite frankly, there’s nothing else like it going on. By the time February rolls around, the “Ice Pikachu & Charizardmagic” of winter has faded away – this event helps brings that magic back, as the ice sculptures truly transform the downtown. People have recovered from the holidays and they’re eager to get outside, walk around, and visit their favorite businesses again. Plus, who can really say no to chocolate?”

But is chocolate beneficial to you? Besides it tasting so good?

Looking across the Internet, we found this description of the redeeming values of chocolate from Hy-Vee, operator of over 230 retail outlets in the Midwest.

“Chocolate contains iron, potassium, fiber and some of our favorite antioxidants, flavonoids. The flavonoids found in chocolate may be able to do things like relax blood vessels and promote healthy circulation, both of which may lead to healthier blood pressure levels. Chocolate also contains polyphenols, antioxidants that protect the body from free radical damage. Of course, the darker the chocolate, the healthier it is. Start with 57% cacao dark chocolate, or even semi-sweet, and work your way up until you find the perfect dark chocolate fit for you.”

It’s almost as if they were also inviting you to attend the Salem’s So Sweet kick-off event, a Chocolate and Wine Tasting, on Friday, Feb. 5th from 6:30 – 8:30 pm, at Colonial Hall at Rockafellas, 227 Essex St., where you can indeed sample all levels of chocolate and find your perfect shade and taste.

This luscious tasting event features wine and chocolate samplings from premier Salem restaurants, stores, and sweet shops. Tickets can now be purchased over the phone by calling 978-744-0004, online at http://salemmainstreets.org/festivals/salem-so-sweet/, or in person at the Salem Chamber of Commerce, 265 Essex Street, Suite 101. This event is the highlight of the season and sells out quickly!

Other activities include:

  • The Salem Trolley offers trolley rides around the festival route (weather permitting) during the day on Feb. 6th and 7th for a discounted price. Pick-up locations will be at the Visitor Center, Pickering Wharf, and near Rockafellas on Washington Street.
  • New this year, Salem Parks Recreation and Community Services will operate a small skating rink at the Museum Place Mall Fountain. Come out for hot cocoa and family fun on Feb. 6th from 5 to 8 pm and Feb. 7th from noon to 4 pm!

Visit our website for more events and details about the festival as they become available: www.salemmainstreets.org – or follow our Facebook page for all the latest updates https://www.facebook.com/salemsosweet.

And, of course don’t forget to post pictures as you visit Salem MA with your loved ones for a sweet experience during Salem’s So Sweet Chocolate & Ice Sculpture Festival.

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