Nov 242017
 

Sandwiched between Black Friday and Cyber Monday is the day that small businesses in Salem and all along Main Street USA really look forward to: Small Business Saturday. First observed in the United States on November 27, 2010, it is a day when communities of shoppers are urged to support the convenience of driving or even walking to their local brick & mortar businesses, instead of fighting the crowds at faraway over-crowded malls.

That kick-off Small Business Saturday was sponsored by American Express, National Trust for Historic Preservation, Boston Mayor Thomas M. Menino, and Roslindale Village Main Street. Since then it has grown into a nationwide event, with an estimated 112 million consumers reported to have shopped at small businesses on Small Business Saturday in 2016.

Shopping Local Is An Experience

Small Business Saturday is so great,” explains Kylie Sullivan, Executive Director of Salem Main Streets, “because it’s not just about the shopping or the things – though with over 200 locally-operated storefronts in downtown Salem, there’s certainly no shortage of gifts and treats to be found! Instead it’s more about the experience of being part of a community, the feeling you get when you’re in a locally-owned business that simply can’t be replicated in a box store or online.”

You can walk into a locally-owned Salem store and actually speak to a clerk with product knowledge of items in the store. Or just as likely, you can chat with the store owner! Ever talk to the owner or even manager of a big box store (unless to complain)?

Adds Elizabeth Rutledge, EVP of Global Advertising and Media at American Express, “People across the country are aware of the benefits that small businesses can bring to the community, and the momentum that was started with the first Small Business Saturday continues to build.”

That is backed up by the Small Business Saturday Consumer Insights Survey, released by the National Federation of Independent Business (NFIB) and American Express. Among U.S. consumers who went out and shopped in-store, total reported spending reached an estimated $15.4 billion at independent retailers and restaurants in 2016.

You will be in good company.

So, a word to the wise, relax on Friday and Monday. And make Saturday your day for walking out of Salem stores with good deals for your holiday and other gift giving needs!

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Nov 212017
 

When you think of the Holiday season, what comes to mind is snow, Santa, and a tree. While we can’t provide snow, Salem Main Streets and the City of Salem invite you to join our community this Friday, Nov. 24th as we celebrate two of our most beloved annual traditions – Santa’s Arrival and the lighting of Salem’s Holiday Tree

Santa Claus will arrive at the top of the Hawthorne Hotel (18 Washington Square W) promptly at 6:00 p.m. with some special assistance from the Salem Fire Department, of course. Organizers recommend arriving to the Salem Common by 5:45 p.m. to catch the arrival. Bring the whole family out for carols, festivities, and fun!

Santa’s arrival will be followed by a procession down the Essex Street Pedestrian Mall to Lappin Park (next to the Bewitched Statue at the intersection of Essex Street and Washington Street), where we will join Santa and Mayor Kimberley Driscoll for the Holiday Tree Lighting. Participants are encouraged to bring lanterns (store-bought or homemade) to carry in the procession. Safety first, though – electric candles are highly recommended!

“Ever since we combined these two events in 2015, the evening has really taken on a whole new life of its own,” says Kylie Sullivan, Executive Director of Salem Main Streets. “It has truly become the community’s way of welcoming in the holidays together.”

Salem Main Streets is thrilled to welcome the North Shore’s own Angie Miller home for the holidays, as she will lead several holiday songs for the Tree Lighting at Lappin Park.  A previous finalist on American Idol, Miller moved to Los Angeles in 2014 to pursue her dream of being a musician and now enjoys a successful career under the artist name, Zealyn.

Photo Credit – Jack Robert Photography

We took a few minutes to catch up with her career. “There were many good things that came from being on American Idol, but at the same time there were a lot of negative things,” says Miller. “Because of that, I made the decision to start over, rebrand, and release new music under an artist name. Ever since switching to Zealyn, so many more doors have opened, and some really great opportunities have come about – ones that I never would have had a chance to experience before.”

On joining the Tree Lighting this year, Miller says, “I love any opportunity to come back to the North Shore and spend time with my family. I am really looking forward to celebrating the holiday season with everyone in Salem!” (You can stay up to date with Angie’s music career by following ZEALYN on social media and listen to her debut EP, Limbic System, on any streaming platform.

Salem Main Streets would also like to thank the City of Salem, the Hawthorne Hotel, Gigi Gill, Remix Church, and the many other community partners who make these special events possible.

This year’s tree was graciously donated by Mr. and Mrs. Arthur Francis of Salem in memory of their late son Joseph R. Ingemi III, who always loved the beautiful blue spruce that grew right next to their house. The tree was secured and decorated by the City of Salem Tree Department, with assistance from Mayer Tree Service and Spencer Contracting with transportation and installation. Lights and decorations for the Holiday Tree were made possible by individual contributions and donations from a number of local businesses, including significant donations from Salem’s October visitors via Gigi Gill. The tree topper was created by Salem artist Scott Froeschl.

For more information about any of these events, contact Kylie Sullivan, Salem Main Streets Executive Director, at (978)744-0004 or kylie@salemmainstreets.org, or visit http://salemmainstreets.org/festivals/holiday-happenings/santa-arrives-in-salem/ and follow Salem Main Streets on Facebook and Twitter.

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Nov 142017
 

Whether you are again cooking the Turkey bird yourself, or buying a pre-cooked one from a grocery store, or just going to grandma’s house for Thanksgiving, we’ve got a suggestion on how to make it a fresh experience. The Salem Winter Market takes place this Saturday, Nov. 18th from 1-5pm at the Witch City Mall (formerly the Museum Place Mall, 1 Church Street) featuring seasonal produce from local farmers. Make the side dishes and the rest of the table stand out!

In fact, a diversity of local vendors will be present at the Winter Market this season. Patrons can expect to find an assortment of foods and artisan crafts including seasonal produce, pasture-raised poultry, locally-caught lobster, baked goods, wreaths, handmade soaps, honey, pickles, gourmet ravioli, and artisan chocolates.

“The Winter Market is a fantastic opportunity to support local farms and artisans through the holiday season, and is a chance to find some truly unique holiday gifts,” states Kylie Sullivan, executive director of Salem Main Streets and organizer of the market. “We’re also very excited to showcase our vendors in the Mall again this year, where we can complement and highlight the variety of great year-round tenants in the mall.”

The Salem Winter Market is a seasonal extension of the Salem Farmers’ Market, this year scheduled for Saturday, Nov. 18th and Saturday, December 16th­, both from 1 pm to 5 pm.

The Salem Farmers’ Market and Winter Market are organized by Salem Main Streets, thanks to the support of the City of Salem and Mayor Kimberley Driscoll, the Salem Chamber of Commerce, Destination Salem, Creative Salem, and many other local business sponsors and community volunteers.

For further information regarding current vendors and Winter Market updates, refer to the Market’s website, Facebook, and Twitter pages, or contact Kylie Sullivan directly at 978/744-0004 x115.

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Oct 202017
 

Most kids’ Halloween costumes are worn once on October 31st and then put away, perhaps to be worn the next year. Most likely they will be passed down or donated. But not in Salem Ma., where we give our kids the chance to wear their costumes several times. Point in fact this Sunday, Oct 22nd when Trick or Treat on the Wharf takes place at Pickering Wharf.

To recap, it all begins with the Haunted Happenings Grand Parade when the children of Salem dress in costumes to help kick off our month-long celebration of Halloween. This is followed with Mayor’s Night Out where the little ones accompany the Mayor on a visit to businesses in our Downtown District which have goodies to hand out. And although the Howl-o-ween Pet Parade was for the animals to be in costume, their youthful owners could come dressed up as well.

It will conclude, of course, with actual trick or treating on Halloween afternoon/evening as children in costume visit homes of neighbors.

But this Sunday, there is one more event to delight the little ones. Participating establishments at Pickering Wharf will be offering treats for kids, as well as giving parents that one more chance to get more mileage out of the “must have” costume of 2017!

The Trick or Treat on the Wharf event runs from 5-7pm at Pickering Wharf.

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Oct 072017
 

Doggies and kitties and lizards, oh my! Salem Main Streets is very pleased to produce the third annual Howl-o-ween Pet Parade, to be held on Sunday, Oct. 8 at 1 pm on Derby Square. Dress up your pet in a costume and show it off to the world! There will be prizes!

Pets of all species are welcome, but should be well-behaved and comfortable at a busy event where there are likely to be many dogs. (Daenerys, please let us know if you are coming  so as to make accommodation for your dragons)

“Our last two Howl-o-ween Pet Parades were enormously successful with some amazing costumes,” says Kylie Sullivan, Executive Director of Salem Main Streets, “and we’re anticipating that this year will be even bigger.”

She points out that “Salem is such a pet-friendly city; it seemed like a no-brainer that we needed a community pet parade during Haunted Happenings. It’s such a special way to engage our residents, appeal to our visitors, and celebrate our local businesses.”

The event will also include an area with information about local rescues and pet-focused downtown businesses,

Although it is a free event, attendees wishing to participate in the Howl-o-ween Pet Parade will be asked to register at the event to make note of their pet’s name for judging and to verify that the dogs, cats — and whatever else — are up to date on all required vaccinations.

Spectators are encouraged to join us on Derby Square, along Artists’ Row, or perhaps even “tail”-gaiting on the Lobster Shanty’s dog-friendly patio.

Salem Main Streets is grateful for the support of Creative Salem, Salem Pet Photo, the New England Dog Biscuit Company, Artists’ Row, PALS, Black Cat Tours, It’s Reigning Cats and Dogs, Healthy Hounds Doggie Daycare, Penelope’s Pet Boutique, and a number of other community partners in offering this event.

For additional info, contact Salem Main Streets by phone at 978-744-0004, or by email at kylie@salemmainstreets.org.

Be sure to join us for this great, fun-filled event for the entire family, especially the “four legged” family members!

(Photos courtesy of Creative Salem — thanks John!)

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